A wedding photo album has to be nothing short of perfect and unforgettable. After all, it will be the one telling the story of the wedding as it unfolds every precious moment of the special day.
So you are always on your mission to deliver a wedding album that is beautiful, and modern at the same time bring a wide smile to your client's face as they witness page by page walking down the memory lane.
A photo album is also considered as the best advertisement and PR that any wedding photographer could hope for. Make it count and you too will score a place in future client recommendations.
In the photography business, networking and word-of-mouth publicity is very important as it helps you to create a unique place in the market, and in this way you can even set a signature design style for your special regular customers.
Now let’s learn some interesting tips to design a memorable wedding album in minimum time bringing great results for you.
Of course, the clients will have their favorites. However, nothing can beat a photographer’s instincts and proficiency in that area. A professional eye will choose technically perfect clicks and objective images that capture the main events as well as the lovable moments of the couple.
Candid shots are creating a lot of buzz in the wedding album market. Choose the best-detailed shots that capture the mood, décor, food and dress-up subtleties, and portrait shots of family and wedding party.
Keep the compositions loose and consider cropping and editing at the time of sorting photos or while designing Use less complex and fast software like Edit Xpress for photo sorting and editing to save your time.
You must arrange the photos in the sequence of the events that occurred. Tell the story with the required build-up right up to the ultimate moment. This cannot be denied that the main wedding day is the star but so are the many preliminary events which also need to be taken into consideration.
Consider the sequence of rituals while designing the album what comes first should be on the first page. Some advanced software comes with the feature of timestamp that arranges photos automatically time-wise on album pages instantly and then use text cliparts and slogans to explain rituals. Keep décor ready and handy, sorted wedding-wise to use it as and when needed.
Arrivals of faraway relatives and old friends, the sangeet rehearsal, the catching up on cocktail parties, friends goofing up on the wedding ceremony, the buzz of the bridesmaids and the groom’s men, the first dance, the cake cutting, and so on. As the special day progresses through the photos, the wedding album will be a treasure chest of fond stories.
Design a mixed layout and choose multiple size formats for wedding photo albums. Photographers and videographers, especially those dealing with wedding clients, always suggest that an important moment should be aptly highlighted.
This means that clients really become happy & get engrossed to view their main event glimpses from a larger angle. So you must think of a full-page spread for the 'bride's entry' moment or call attention to the 'mangal phera' and 'cake cutting' or 'first dance' moments with a double-page story.
Interesting and playful layouts, different sizes, and arrangements make wedding albums visually appealing. It also makes for a memorable album that plays up important aspects, and also provides spaces for fun and exciting memories. This is a key to creating a really good wedding album.
Personalize the wedding album to make it expressly mirror your client’s preferences. Choose a custom cover in your budget and that will make your clients and their family and friends automatically reach for it.
A wedding album is an emotional record, go for a cover that would speak to the couple. Think of an acrylic cover with their favorite photo, an acrylic window at the center of the album, or a wooden plate on a leatherette cover with embossed initials, date, etc.
Wedding albums have a certain sacredness and should be treated as such. Presentation boxes elevate wedding albums into a legacy that is considered priceless and cherished for a lifetime.
Before you start designing get the idea from printing labs about the possible accessories and costs of the latest trendy album types. Make sure you check the durability and portability of the kit you are offering.
Apart from protection, they also add a touch of luxury, and exclusiveness to them. From leather and transparent acrylic boxes to boxes with velcro or clutch, such presentation boxes skyrocket the wedding album game to the next level.
The best-designed wedding album easily speaks good deeds about a photographer's dedication to his or her craft. They also make a great impression on clients who realize how practical and poetically beautiful they are.
Work smart! keep signature design albums ready in Project / Template form and you can just replace photos of previous weddings with a new wedding with a similar theme and the album is ready. Use Advance designing software containing a feature that allows you to re-use existing designed projects.
A memorable wedding album shows how you as a photographer have worked fold by fold and honored their big day. It deserves to be displayed as a souvenir that matches all the effort and emotion that went into it.
Lastly but a very crucial point to be noted is that the software which you use to design albums must be of top quality. Use licensed software to avoid legal actions against piracy. The software should be less complicated, providing ease in designing, filled with the latest technology offering advanced tools helping you to work smart and covering all your needs.
It should be within the budget, come up with regular upgrades beneficial to you, and lastly a software that offers proper training and after-sale service. Dgflick's has a great range of software for the photo industry helping 600000+ photographers and designers across the globe with their smart fast easy and most affordable software. Album Xpress Suite is a perfect combo of software that completes all the above points discussed. Try for free.
Final Thoughts
Hope these tips would help you ace your album designing game. Being into the photography industry, capturing wedding scenes and then putting them into an album is a never-ending trend.
Mastering the art of designing attractive and trendy album pages really paves a long way to create your mark in this industry and lets you set new ways to generate revenue. So get inspired by top-notch album designers and create your own unique style quotient to earn more by designing more.
Photo Mosaic is the art of dividing a picture into small tiled sections, each of which is replaced with another photograph that matched the target photo. Mosiac as an artwork has been into presence since ancient times. Over the centuries this art technique is preserved and today it plays a very responsible role in the visual design of many architectural structures and monuments.
Create Photo Mosaics using DgFlick’s Collage Xpress in just 2 minutes
Nowadays Photo Mosaics are very much trending in the market giving you a different and unique look to a traditional photo collage. As a Photo Studio or Gift Shop, you can suggest your customers to go for a Photo Mosaic Collage. A photo mosaic is nothing but an image made from multiple photos. This can be an addon that you can recommend to your customers along with albums and photobook designs.
In fact, designing and delivering a mesmerizing Photo Mosaic collage can be a great idea to generate an extra income for your photo studio business. DgFlick’s Collage Xpress software can exactly help you with that! Transform any of your pictures into a Photo Mosaic and create an amazing mosaic photo collage in just 2 minutes using our Collage Xpress software.
This industry-leading software can be a perfect tool for you to design mosaic photos from a large number of photographs. The fast and easy workflow of Collage Xpress software helps you to make mosaic photo collages quickly and enables you to cover more orders in lesser time.
Watch the video below and you will find that this is very easy to create a mosaic photo in just 2 minutes.
Today there are many different ways to create photo mosaics. But only a few are used. Mosaics made out of portrait and landscape format photos are getting more popular. They give the image complexity and a more authentic feel since photographers often use a mix of portrait and landscape photos.
If only landscape format photos are provided, the mosaic will be formed out of lines of photos. The photos can be organized in different ways, however in the image below
The number of individual images makes a huge difference in the overall look of the mosaic. A large amount of individual photos is an important factor in the detailing of the main image. The smaller the individual photos, the more detailed the main image looks.
Selecting a simple and clear photo as the main image suits the best. As even though the many small individual photos at the background there is already a lot of detailing and movement in the picture.
Although the creation of photo mosaics has been popular for many years, it still has not lost its charm. Photomosaics make it possible to give a meaningful main image out of individual smaller counterpart images. The Mosaic stands as an individual complete image.
Let us know in what special events or situations a Photo Mosaic can be a great option that you can suggest to your customers.
Birthdays, Anniversaries, Weddings, or any celebrations
Celebratory events of every kind can be used to give a photo mosaic to someone special. The individual photos often tell the story of the life of the person receiving the mosaic, while the main image shows the person themselves.
Vacations or Holidays
Photo mosaics are perfect for showing the many photos of vacations or holidays. During a holiday several photos are taken, which can be sweetly organized together into one attractive image to remember it day by day of special places visited.
Babies or Children
Childrens are a great bundle of joy and that's why people often love to take pictures of these quite little munchkins. Photos of children are perfect to design a mosaic portrait. You can use the many individual photos to show memories, and the main image can be a large-format portrait.
Businesses
Businesses can also use photo mosaics for communication while keeping intact their visions and missions. For one, photo mosaics can be used to document company events such as annual meetings, industry achievements, or parties. They can also be used to show the employees of a company, with a logo as the main image depicting team spirit.
Lastly,
Photo Collages are already loved by everyone, but when you present such photo collages in different forms and styles like this one - Photo Mosaics. It gives a whole new look and feel to the visual experience of the photo collage placed on the table or hanged onto the wall.
And what’s better than following new photo trends and technology that makes your work easier and faster paving new ways for you to earn more.
No doubt to say that Wedding photography is a very interesting job that comes with exciting challenges letting you explore new skills and develop your overall profile. However, success in wedding photography comes with its own share of challenges. Looking at the number of wedding photographers in the market standing out from the crowd can be a difficult task.
Regular customers, an updated portfolio website, and new ideas play important roles in a wedding photographer’s success. Out of all the challenges, the most important one is getting new customers on a regular basis.
Moreover, a systematic and professional approach is what you need to bring in customers from different diversity and to sustain the growth. Here are some of the most effective and easy ways to let more customers come to you.
Before starting your wedding photography business it is much important to understand your style of working first. Ask yourself certain questions first - are you interested in destination wedding photography or do you want to become a pre-wedding photographer? Or are you looking forward to becoming a candid wedding photographer?
Whatever the style you choose to work in, you should know about it in prior and then you must take the efforts to find out the most desired clients. In fact, in this way, you would be able to filter out your clients, and accordingly, you can develop a unique style for yourself for which you will be known in the wedding photography industry.
In this digital age, it is very important that you make your business easily reachable. Nowadays in this mobile era, people get everything they need at the tip of their fingers. So if you are not visible online, your prospective clients might turn up to your competitors. Therefore it is always suggested that you must keep your wedding photography business open 24/7 through your online portfolio website, social media platforms, etc.
With regular updates about your business, posting your best photo captures online, people will start noticing and acknowledging your work. And you never know which channel may lead you to a new client coming your way. So having a digital presence always works to sustain and maintain a professional image in the market.
Always keep in touch with your old clients. Share with them about your new project accomplishments, and any new offer or discount you are currently running. It will make them return to you for any special events. The wedding photography industry to a greater extent is sustained on the 'Word of mouth' basis.
So existing customers can act as advocates and may recommend you for a wedding photoshoot of their friends and extended family members. Reaching out to old customers is always helpful as they are well-versed with your style of work.
This can be a brilliant idea when you are starting with your wedding photography business. Try reaching out to local wedding-related brands in your area like party halls, jewelry shops, photo printing companies, wedding planners, etc. They can literally help you in finding out your ideal client. Once they get a booking they will notify you. Then you can reach the clients and distribute brochures explaining about your wedding photography business.
In fact, many wedding planners have a tie-up with certain service providers like decorators, caterers even photographers as well. Here you can apply as a wedding photographer and when they receive any booking you will get the opportunity to serve as a photographer for the event.
For a photographer, their camera acts like a paint brush with which they paint a beautiful picture with the flick of a button. Hence it becomes very important for any type of photographer to invest a good amount of money in buying a high-quality camera and other related equipments.
A good quality camera will not only help you capture some top-notch pictures but also help you bring life into the pictures perfectly connecting human emotions. That's what makes a customer come to you with more photography bookings as you are able to connect with them on a human level. And other supportive equipments such as drone, tripod, light stand, lenses will enhance your overall photographic experience and justify your final output.
Today it is the need of the hour for every wedding photographer to be updated with the latest technology and trends currently going on in the photography industry. To stay always at the top of every customer's choice you need to provide those customers with some delightful post-photoshoot services. Nowadays wedding photographers design wedding albums too. For this, you need to invest in a smart album designing software like Album Xpress Suite.
Album Xpress Suite is one of the best album-designing software for a wedding photographer. It comes with some automated tools that helps you to easily create a photo album in just simple steps. Such auto album designing software not only helps you design albums faster but also helps you to make more timely album deliveries to your customers.
Some people are especially discount hunters they are often on the lookout for any benefits and discounted rates whenever they want to buy anything. And as you know that wedding photography means a costly affair. So the clients always look forward to such photographers who offer high-quality services at reasonable prices. Hence you can provide your services at some discount rates or start some referral programs.
Ask your customers to refer you to their friends and families and offer them a discount. It will encourage your old clients to come back to you as well as it brings new clients.
So these were the 7 effective ways to gain more wedding photography clients. Whether you are in your starting phase of your wedding photography business or already running it successfully these proven methods will surely help you book more clients during the wedding season. Moreover, a proper photography business marketing plan at its place will gradually let you create a space in the customer's minds and their choices.
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